Things to remember about your digital creative:

• CREATIVE SHOULD BE 80% VISUAL AND 20% COPY?  (DO NOT MAKE IT TOO WORDY)
• ALWAYS INCLUDE A HIGH QUALITY LOGO
• ALWAYS INCLUDE A CLEAR CALL TO ACTION
• CONVEY A SENSE OF URGENCY
• GIVE A BENEFIT TO THE CONSUMER?  (AN OFFER, SERVICE, INFORMATION/KNOWLEDGE, ETC)
• YOUR LANDING PAGE SHOULD REFLECT THE OFFER IN THE BANNER AD
• If email creative is needed, additional fees apply.
• If video creative is needed, additional fees apply and a kickoff call is required.